Erika Solberg, Realtor® Privacy Policy

The policy below is provided in English to avoid any misinterpretations. If you need clarification on anything, please reach out – we’re happy to help.

This privacy policy (“Policy”) describes how we collect, use, and share your information through our website, www.erikasolberg.com (our “Site”), offline interactions (like phone calls or in-person meetings), and through our real estate services in North Idaho (collectively, our “Services”).

Any disputes over privacy are subject to this Policy and our Terms of Use, including applicable limitations on damages and dispute resolution procedures. Our Terms of Use are incorporated by reference into this Policy.

For California residents, please see the “Additional Information for California Residents” section at the end, which takes precedence if there are any conflicts with other sections.

Scope

This Policy applies to everyone who visits our Site or interacts with our real estate services, whether you’re browsing for your dream home in Coeur d’Alene, selling your Sandpoint property, or just curious about North Idaho market trends. The descriptions below apply to all our relationships with you unless specifically noted otherwise.

The Information We Collect About You

We collect information in three main ways: directly from you, automatically through your use of our Site, and from other sources. What we collect depends on how you interact with us – whether you’re a potential buyer, seller, or just someone interested in North Idaho real estate.

Information We Collect Directly From You

Account Creation: While you can browse our Site without creating an account, certain features (like saving favorite properties, setting up listing alerts, or accessing our exclusive North Idaho market reports) require registration. When you create an account, we collect your name, email address, and preferences like your preferred areas (Kootenai County, Bonner County, etc.), price range, and timeline.

Real Estate Inquiries: When you inquire about properties, request home valuations, or ask for market information, we collect your contact details, property preferences, financial qualifications (when relevant), and communication history.

Newsletter and Content Downloads: If you sign up for our “North Idaho Market Insider” newsletter or download our relocation guides, we collect your name, email, phone number, and content preferences.

Contact and Communication: Whether you call, email, text, or fill out our contact forms, we maintain records of our conversations, including notes from our meetings and your real estate goals.

Surveys and Feedback: When you provide feedback about our services or participate in market surveys, we collect your responses and any contact information you provide.

Transaction Information: If you buy or sell property with us, we maintain comprehensive records of the transaction, including financial information, property details, and all related documentation.

Information We Collect Automatically

When you visit our Site, we automatically collect technical information to improve your experience and help us understand how people use our services:

Device and Browser Information: Your IP address, browser type, operating system, device type, and unique device identifiers.

Usage Data: Pages you visit, time spent on our Site, properties you view, searches you perform, and how you navigate through our content.

Location Information: With your permission, we collect your device’s location to show you nearby properties and relevant market information. You can disable this in your device settings.

Cookies and Tracking Data: As detailed in our “Cookies and Tracking” section below.

Information We Collect From Other Sources

MLS and IDX Services: Through our property search functionality, we track your viewing history, saved searches, and favorite listings.

Social Media: If you interact with our social media pages or connect your social accounts, we may collect publicly available profile information.

Referrals: We may receive information about you from other real estate professionals, past clients who refer you, or friends you’re house-hunting with.

Public Records: We may access publicly available property ownership records, transaction histories, and market data relevant to your real estate needs.

Analytics and Service Providers: Our technology partners provide us with aggregated data about how people use our Site and Services.

How We Use Your Information

We use your information to provide exceptional real estate service and keep you informed about the North Idaho market:

Real Estate Services

• Provide personalized property recommendations based on your preferences
• Prepare comparative market analyses (CMAs) and property valuations
• Facilitate property showings, negotiations, and transactions
• Communicate about new listings, market changes, and opportunities
• Maintain comprehensive client records and transaction documentation
• Coordinate with other professionals (lenders, inspectors, attorneys) involved in your transaction

Marketing and Communication

• Send our newsletter with North Idaho market updates and insights
• Provide educational content about buying, selling, and living in North Idaho
• Share relevant property listings and market opportunities
• Send event invitations and community information
• Customize our website content based on your interests

Website and Service Improvement

• Optimize our Site’s performance and user experience
• Analyze how people use our Services to make improvements
• Troubleshoot technical issues and ensure security
• Develop new features and content that serve you better

Legal and Business Operations

• Comply with real estate regulations and legal requirements
• Protect against fraud and unauthorized activities
• Maintain business records and manage client relationships
• Exercise and defend our legal rights

Technology and Data Processing

WordPress and Web Infrastructure

Our Site runs on WordPress, hosted on Amazon Web Services (AWS) with enterprise-level security. We use:

• Content Management: WordPress CMS with secure data storage and backup systems
• Performance Optimization: REDIS Object Cache and CDN for fast loading times
• Form Processing: WS Forms Pro for secure contact forms and lead capture
• Custom Fields: Advanced Custom Fields (ACF Pro) for specialized real estate data

Customer Relationship Management

We use Follow Up Boss CRM (https://www.followupboss.com/) to manage our client relationships:

• Contact Management: Storing client information, preferences, and interaction history
• Communication Automation: Automated email sequences and follow-up systems
• Lead Tracking: Monitoring inquiries, appointments, and transaction progress
• Performance Analytics: Measuring our marketing effectiveness and lead conversion

SEO and Analytics

• RankMath PRO: For search engine optimization and website analysis
• Google Analytics: To understand how visitors use our Site
• Search Console: To monitor our website’s search performance

Sharing of Information

We share your information in specific circumstances to provide better service and comply with our obligations:

Real Estate Transaction Partners

• Other Real Estate Professionals: Cooperating agents and brokers representing other parties in transactions
• Service Providers: Mortgage lenders, title companies, home inspectors, appraisers, and contractors
• Legal Professionals: Real estate attorneys and escrow agents
• MLS and IDX Partners: For property search functionality and market data access

Business Service Providers

• Technology Partners: AWS hosting, Follow Up Boss CRM, email marketing services, and analytics providers
• Marketing Services: Social media management, advertising platforms, and content creation partners
• Professional Services: Legal counsel, accountants, and business consultants

Corporate Structure

• Affiliates and Partners: We may share information with current or future business partners or affiliated entities
• Business Transfers: In connection with any merger, acquisition, or sale of business assets

Legal Requirements

• Legal Compliance: When required by law, regulation, court order, or governmental investigation
• Safety and Security: To protect the rights, property, and safety of our clients, employees, and others
• Fraud Prevention: To detect, prevent, and respond to fraudulent activities

With Your Consent

• Referrals: Sharing contact information with trusted service providers you’ve requested
• Testimonials: Using your feedback in marketing materials with your explicit permission
• Collaboration: Sharing property information with family members or friends you’re working with

Cookies and Tracking

We and our service providers use various tracking technologies to improve your experience:

Types of Cookies

Essential Cookies: Required for basic website functionality, security, and account access.

Performance Cookies: Help us understand how visitors use our Site so we can make improvements.

Functional Cookies: Remember your preferences, saved searches, and settings.

Marketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

Other Tracking Technologies

Clear GIFs and Pixel Tags: Small graphics that help us track email opens, page views, and user interactions.

Embedded Scripts: Code that collects information about how you interact with our website.

Local Storage: Technology that allows us to store information locally on your device for better performance.

Managing Your Preferences

You can control cookies through your browser settings, though disabling certain cookies may limit website functionality. Most browsers allow you to:

• Block or delete cookies
• Receive notifications when cookies are set
• Browse in private/incognito mode

Analytics Providers

We use several analytics services to understand and improve our performance:

Google Analytics: Helps us understand website usage patterns and visitor demographics. You can opt out using the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.

Social Media Analytics: Facebook, Instagram, and LinkedIn provide insights about how our content performs on their platforms.

Email Analytics: Our email service providers track open rates, click-through rates, and engagement to help us improve our communications.

Interest-Based Advertising

We use targeted advertising to reach potential clients with relevant information about North Idaho real estate:

Facebook Custom Audiences: We may share email addresses with Facebook to show relevant ads to people interested in North Idaho real estate.

Google Ads: We use Google’s advertising platform to reach people searching for real estate services in our area.

Retargeting: Visitors to our Site may see our ads on other websites they visit.

You can opt out of interest-based advertising through:

• Digital Advertising Alliance: Visit http://www.aboutads.info/choices/
• Network Advertising Initiative: Visit http://www.networkadvertising.org/choices/
• Platform-specific controls: Facebook Ad Preferences, Google Ad Settings, etc.

Data Security

We implement robust security measures to protect your information:

Technical Safeguards

• Encryption: All data transmission uses SSL/TLS encryption
• Secure Hosting: AWS enterprise-level infrastructure with regular security updates
• Access Controls: Restricted access to personal information on a need-to-know basis
• Backup Systems: Regular, encrypted backups stored securely

Organizational Measures

• Staff Training: Regular privacy and security training for all team members
• Data Minimization: We only collect information necessary for our services
• Incident Response: Clear procedures for addressing potential security issues
• Regular Audits: Periodic security assessments and improvements

Your Rights and Choices

Communication Preferences

• Email Unsubscribe: Use the unsubscribe link in any marketing email
• Preference Updates: Contact us to adjust frequency and types of communications
• Do Not Call: Request removal from our calling lists

Data Access and Correction

• View Your Information: Request access to the personal information we have about you
• Correct Inaccuracies: Update or correct any incorrect information
• Data Portability: Request a copy of your information in a portable format

Account Management

• Account Deletion: Request deletion of your account and associated data
• Data Retention: Request information about how long we keep your data
• Opt-out Rights: Withdraw consent for specific uses of your information

Data Retention

We keep your information only as long as necessary for legitimate business purposes:

Active Clients: Throughout our business relationship and for 7 years after the last transaction (standard real estate practice)

Prospective Clients: Up to 3 years after last contact, unless you request earlier deletion

Marketing Communications: Until you unsubscribe or request removal

Website Analytics: Individual data for 26 months; aggregated data indefinitely

Legal Requirements: As required by law, regulation, or for dispute resolution

Children’s Privacy

Our Services are designed for adults and we don’t knowingly collect information from children under 13. If we discover we’ve collected such information, we’ll delete it promptly.

International Data Transfers

Your information may be processed in countries outside your residence. We ensure appropriate safeguards are in place for such transfers in accordance with applicable privacy laws.

Updates to This Privacy Policy

We may update this Policy periodically. When we make material changes, we’ll notify you by:

• Posting the updated policy on our website
• Sending email notification to registered users
• Providing notice through our Services

We recommend reviewing this Policy periodically to stay informed about how we protect your information.

Contact Information

Questions about this Privacy Policy? We’re here to help:

Erika Solberg Real Estate
Email: privacy@erikasolberg.com
Phone: [Phone Number]
Address: [Business Address]
North Idaho

For privacy-related requests, please include your full name, contact information, and a description of your request or concern.

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Additional Information for California Residents

Last Updated: August 21, 2025

This section provides additional information for California residents about how we handle personal information under the California Consumer Privacy Act (CCPA).

Categories of Personal Information Under the CCPA

Identifiers
What we collect: Name, email, phone number, address, IP address, account numbers, and other online identifiers.
How we may disclose it: Service providers, analytics providers, social networks, MLS partners, transaction partners (at your direction), government entities when required.

Commercial Information
What we collect: Property preferences, transaction history, saved searches, and real estate service records.
How we may disclose it: Service providers, MLS partners, transaction partners, analytics providers, government entities when required.

Usage Data
What we collect: Website browsing history, search queries, page views, email interactions, and engagement data.
How we may disclose it: Analytics providers, advertising networks, service providers, social media platforms.

Geolocation Data
What we collect: Precise location information (with your permission) to show nearby properties and relevant market data.
How we may disclose it: Service providers, analytics providers, mapping services.

Inferences
What we collect: Profiles based on your preferences, behavior, and interests to provide relevant property recommendations and market information.
How we may disclose it: Service providers, analytics providers, advertising networks.

Do We “Sell” Personal Information?

Under the CCPA, “sale” includes making personal information available to third parties for valuable consideration. While we don’t sell information for money, we may share certain data to receive services:

• Usage Data and Identifiers with advertising networks and analytics providers
• Contact Information with marketing partners who may offer relevant services (with your consent)

We do not sell personal information of consumers we know are under 16 years old.

Your California Rights

Right to Know: Request information about the personal information we’ve collected, including categories of data, sources, purposes, and third parties we’ve shared it with.

Right to Delete: Request deletion of your personal information, subject to certain exceptions.

Right to Opt-Out: Opt out of the “sale” of your personal information.

Right to Non-Discrimination: You won’t face discriminatory treatment for exercising your CCPA rights.

Submitting CCPA Requests

California residents can submit requests through:

• Email: privacy@erikasolberg.com

To verify your identity, we’ll match the information you provide with our records. You may need to provide additional verification in some cases.

Authorized Agents: Agents can submit requests on your behalf by providing proof of authorization. We may also require the consumer to verify their identity directly.

Sources of Personal Information

We collect personal information from: you directly, analytics providers, social networks, internet service providers, operating systems, your friends and real estate professionals, and government entities.

Effective Date and Acknowledgment

This Privacy Policy is effective as of August 21, 2025 and supersedes all previous versions. By using our website or services after this date, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

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This Privacy Policy was last updated on August 21, 2025 We recommend reviewing this policy periodically to stay informed about how we protect your information.